Product Launch for the World's First "Eco-Luxury Vodka"

The challenge was to help take the World's First Eco-Friendly Vodka to market and build a new product introduction targeting an already crowded category like premium vodka was too compelling to pass up. We were handed the package design and brand name then set out to continue building the story through non-traditional executions and mediums ... always thinking green.

  • Sell in brochure that won national awards for design and production
  • Tasting and promotional opportunities held around the country at high profile events with partners like the Sundance Film Festival, Mill Valley Film Festival, Esquire and Wired magazine events, Ford Super Model of the World and many more
  • Point of purchase display designed using all recycled material and a unique step case card design
  • On premise elements like seed imbedded coasters that could be taken home and planted - yes they did grow!
  • Non-traditional value added packs and a program to accept used bottle closures in return for a donation to environmental groups
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