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The Revitalization of a Stagnant Brand

  • New life and vitality needed to be injected into Tequila Rose and when we matched the brand with Bomshel, the hot Nashville duo everybody came up a winner. Bomshel toured for two years promoting the brand at all live performances and media opportunities.
  • Several award-winning promotions were conducted during the partnership including a national on-line charity auction for a custom-built Tequila Rose branded chopper that was auctioned off on CMT.
  • The "Roadie for a Week" promotion delivered point of purchase displays at a retail with a display enhancer and offered the customer a chance to participate in a National Sweepstakes for the opportunity to travel with Bomshel for a week during the summer concert season.
  • TPA created and managed the entire promotion including the delivery of the branded pink suitcase.